Terms of Service

1. Acceptance of Terms

By accessing and using the marketing intelligence platform (the “Platform”) operated by The Plaid Agency (“we,” “our,” or “us”), you agree to be bound by these Terms of Service. If you do not agree to these terms, do not use the Platform.

2. Description of Service

The Platform is an internal marketing intelligence and analytics tool that aggregates data from various third-party services (including Google Analytics, Google Search Console, and LinkedIn) to provide content engagement analysis, warmth scoring, pattern detection, and reporting for our clients.

3. Access and Authentication

Access to the Platform is restricted to authorized team members of The Plaid Agency who authenticate via Microsoft Azure Active Directory with a valid @theplaidagency.com email address. You are responsible for maintaining the security of your account credentials and for all activities that occur under your account.

4. Third-Party Service Connections

The Platform connects to third-party services (Google, LinkedIn, etc.) using OAuth 2.0 authorization. When you connect a third-party account on behalf of a client:

• You represent that you have authorization from the account owner to grant access
• You understand that data from those services will be stored and processed by the Platform
• You may disconnect any third-party service at any time through the Platform
• You agree to comply with the terms of service of each connected third-party service

5. Client Data

Data collected through the Platform on behalf of clients remains the property of the respective clients. The Plaid Agency acts as a data processor, collecting and analyzing data to provide marketing intelligence services. We do not claim ownership of any client data processed through the Platform.

6. Acceptable Use

You agree not to:

• Share your access credentials with unauthorized individuals
• Attempt to access accounts or data you are not authorized to view
• Use the Platform for any unlawful purpose
• Interfere with or disrupt the Platform's infrastructure
• Export or share client data outside of authorized channels

7. Intellectual Property

The Platform, including its design, features, and underlying code, is the intellectual property of The Plaid Agency. The warmth scoring methodology, visualization designs, and analytical frameworks are proprietary to The Plaid Agency.

8. Disclaimer of Warranties

The Platform is provided “as is” and “as available” without warranties of any kind, either express or implied. We do not guarantee that the Platform will be uninterrupted, error-free, or free of harmful components. Analytics data and AI-generated insights are provided for informational purposes and should not be the sole basis for business decisions.

9. Limitation of Liability

To the maximum extent permitted by law, The Plaid Agency shall not be liable for any indirect, incidental, special, consequential, or punitive damages resulting from your use of or inability to use the Platform, including but not limited to loss of data, business interruption, or inaccurate analytics results.

10. Changes to Terms

We reserve the right to modify these Terms of Service at any time. Changes will be posted on this page with an updated revision date. Your continued use of the Platform after any changes constitutes acceptance of the revised terms.

11. Contact

For questions about these Terms of Service, please contact us at: